MIKIRI, based in Tokyo and Kobe, seeks new products, new designs or conducts other development activities from a comprehensive viewpoint based on overseas information, market researches and sales-floor information, analyzes values that meet the needs of the current market, and proposes positioning analysis, planting, image strategy and so on, all of which are compatible with each segmentalized market The services include proposals for products and designs, market research, management strategy plans, new business plans, brand-building plans, distribution channels, etc.